Accolade is looking forward to the Esri UK Annual Conference 2026, taking place on Tuesday 12 May at the QEII Centre in London.
For Accolade, the event is a valuable opportunity to spend time with the GIS community and to explore how location intelligence is being used to solve business challenges across sectors.
The GIS market is full of strong technical capability, but commercial growth depends on more than features. Buyers need to understand the operational problem being solved, the value being created and why now is the right time to act.
Nikki Pattison, Managing Director at Accolade, said:
GIS is a hugely exciting area for us. There are so many strong technologies in the market, but the challenge is often translating technical capability into a clear business case. That’s where Accolade can help. We understand complex B2B technology, and we know how to position it in a way that makes sense to buyers.
If you are attending Esri UK and would like to talk about demand generation for GIS technology, please contact Nikki directly to arrange a meeting via nikki.pattison@accolade-ltd.com or connect with her on LinkedIn.

