Market Development service

Market Development

Accolade delivers an End to End B2B Market Development service. We specialise in helping software companies who sell high value solutions to sell into new markets, or even to better penetrate existing markets. We can work with you from strategy, through implementation to results.

Our team of Senior consultants can work with you to help you at any stage of the process:

  • Identifying sectors and business processes where the offering adds value – the so-called Killer Application
  • Defining the business value of an offering into a target market
  • Putting together and running Campaigns to generate a pipeline for new business
  • Managing the pipeline to bring prospects through the Sales Funnel
  • Feeding back vital market intelligence to increase the effectiveness of market development

We can work with you on a project basis, or as an outsourced service

Bid Management Support

Accolade staff have decades of experience of bidding for, and winning, large contracts through a Tender process. We can supply highly experienced New Business Development and Bid Managers on a part time contract or project basis to small and medium sized enterprises who do not need full-time expensive senior salesman, but do need to bring in such expertise at certain times.

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