London, UK – October 15th, 2014 – The joint proposition will involve identifying high-quality business opportunities in GB, and developing a fit-for-purpose PR strategy for target markets.

London-based Accolade Business Services helps companies grow their market share by identifying and responding to new opportunities. It provides senior business development managers, bid managers and consultants with extensive IT industry experience on a part-time or project basis. Accolade’s clients range from Microsoft, IBM, EMC and Fujitsu Services to Kewill plc and Synapps Solutions.

Explaining the motivation behind the partnership, Carina Birt, founder of Sarum PR, said: “Irish companies have mixed success when trying to crack the GB market. That can be because they’ve tried to handle everything centrally from their local offices. But competition is fierce and there is a lot of noise out there. Raising a company’s profile with the hottest bloggers, freelancers and analysts as well as in-house editorial teams is no easy feat – and there are so many of them over here.

“That’s where we come in. Once new opportunities have been identified, we’re able to develop the company’s message and voice, and get it heard above the noise in all the right places.”

Nicola Pattison, managing director at Accolade, added, “This partnership is a very strong match. Together we can offer a very comprehensive service to technology companies in Northern Ireland. GB isn’t an easy market to break into, despite its vast potential, but between Accolade and Sarum PR we can give Northern Irish companies the exposure they need to grow their market profile and presence.”

Sarum PR, headed by Dundalk-born Carina Birt, is a highly successful PR agency founded 20 years ago in Salisbury in the south of England. The company represents a select mix of specialist software and services organisations based across the UK and the Republic of Ireland, particularly in the healthcare, pharmaceutical and local government sectors.

Sarum also handles the UK and Irish PR for European and US companies seeking to build their exposure in the UK and Ireland. Clients include AIIM (the Association for Information and Image Management), Kainos, EASY Software, Actuate, VoiceSage, Kallik, ProductLife Group, Kainos, TotalMobile and Sopra Banking Software. Because of Carina’s Irish links, Sarum has a unique insight into how companies and the media operate on both sides of the water.

About Accolade Business Services
Accolade Business Services, headed by Nicola Pattison, was formed in 2002. The London-based company provides high-quality prospecting and business development services to support sales of high-value solutions in the IT industry, as well as bid management services. Clients include Microsoft, IBM, EMC, Sopra Banking Software, Fujitsu Services, Kewill plc and Synapps Solutions.

About Sarum PR

Award-winning boutique IT PR agency Sarum PR, founded 20 years ago by Irish-born Carina Birt in Salisbury, England, delivers strategic PR and communications services to UK, US and Europe-based clients. Clients include Kainos, EASY Software, AIIM, Actuate, VoiceSage, Kallik, ProductLife Group, TotalMobile and Sopra Banking Software. The agency was named Marketing and PR Team of the Year at the 2014 Storage Awards, and is a regular winner of Document Manager (DM) awards for PR.

For Further Information Please Contact:

Nikki Pattison
Accolade Business Services
+44 (0) 20 7372 2200



Carina Birt
Sarum PR
+44 1722 322916