Life Sciences PR and Business Acceleration Specialists team up

London, UK – February 3rd, 2015 – Digital PR and Brand Journalism agency, Sarum has joined forces with business growth accelerator Accolade Business Services Ltd to help IT companies break into or expand into Life Sciences markets in the UK and Europe.

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The joint proposition will involve working closely with software and services companies and identifying high-quality business opportunities coupled with a comprehensive PR and brand journalism strategy to grow their voice  in Life Sciences.

Sarum is a successful PR and brand journalism agency founded 20 years ago. The company represents a select mix of specialist software and services organisations based across the UK and Europe with a particular focus on the Life Sciences market that includes clients such as CSC Life Sciences, Samarind RMS, Liquent, Kallik and ProductLife Group.

London-based Accolade Business Services is headed by former Industrial Chemist Nikki Pattison. Nikki’s Life Sciences experience spans some 20 years, both in Bio Informatics and Regulated areas such as Regulatory Affairs. Nikki brings a wealth of experience, contacts and market understanding to software & services companies helping them to promote their offerings in Life Sciences.

Explaining the motivation behind the partnership, Carina Birt, founder of Sarum said, “The Life Sciences market is a specialist domain and one that few business development and IT PR agencies truly address well.  We have formed close, trusted relationships with these editors and journalists and many have been in place for several years.”  Carina continues, “This coupled with Nikki and Accolade’s market development expertise makes a compelling offering and one that has demonstrated great success for a number of well-known software and services companies.”

About Sarum

Award-winning Digital PR and Brand Journalism agency, Sarum, founded 20 years ago, delivers strategic PR and communications services to UK, US and Europe-based clients. The agency was named Marketing and PR Team of the Year at the 2014 Storage Awards, Silver winner at the 2014 LACP Global communication awards, and is a regular winner at the Document Manager (DM) awards for PR.

About Accolade Business Services

Accolade Business Services, headed by Nicola Pattison, was formed in 2002. The London-based company provides high-quality prospecting and business development services to support sales of high-value solutions in the IT industry, as well as bid management services.

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