Welcome to Accolade Business Services - a specialist Market Development service for B2B technology companies.
We help clients bring high-value, complex software solutions to new markets.


Accolade works across a wide range of sectors, we are particularly familiar with Life Sciences, Financial Services and UK Public Sector.  Additionally, we have an in depth knowledge about how IT is used to address regulatory demands.


Accolade are looking for more Life Sciences software clients! Since we set out in 2002 we have worked with some leading brands such as Documentum, EMC, NextDocs, Kallik, IBM Life Sciences, Synapps Life Sciences, PleaseTech…..


Accolade are very familiar with a range of technology offerings. We do have extensive experience of Enterprise Content Management and Workflow with a deep understanding of how these systems can enhance business performance, also data management and information security.


14 years of success and market reputation enabled by a team of ex senior sales and consulting staff who bring decades of knowledge and domain skills to our clients’ operations.

“Nicola is a creative thinker with a strong track record of execution. The Accolade team really understand technology and can take a solution and clearly articulate the business benefits that it brings to an operation. A great team for engaging with the CXO level.”
Business Analytics Marketing, IBM
“We worked with Accolade for many years at Documentum and EMC and chose to outsource some of our sales activities to them at Synapps, because we achieve a high return on investment.”
Sales & Marketing Director, Synapps Solutions
“I have worked with Nikki and Accolade on a number of campaigns. They are easy to work with and have really focused people who are both familiar and experienced with the IT industry. They always work to brief and deliver the objectives. Accolade’s strength is in flexibility; discussing, advising and changing action where necessary to meet our needs. By far the best business development agency I have used as a marketing professional over the last 20 years.”
Former Head of Application Services Marketing, Fujitsu
“I’ve worked with Nicola and her team for many years, first hiring Accolade at EMC Documentum in 2002. Nicola is intelligent, very driven, dedicated and very focused on the successful outcome. She brings not just a wealth of expertise of B2B marketing to an operation, but also a deep understanding of the whole information management area within a wide range of business sectors.”
CEO & Founder BritMums
“Accolade has won every contract that we have tendered for in partnership with our clients.”
NYS Corporate
“I have just completed my 1st piece of work with Nikki whilst in my role at 2e2 although I had hired her many times for CXO demand creation whilst in at Microsoft, having come highly recommended by EMC.
Simply, Nikki just has the experience, capability and drive to identify programme level opportunities in large and medium enterprise organisations. Nikki has sold at C-Level for many years, has sat in meetings with the MDs of organisations, and is therefore able to approach senior decision makers with the right mix of tone, respect and empathy for their position.
It is tremendously reassuring to work with a professional who takes pride in the output of her work. I will be hiring Nikki again.”
Helen Rutherford - B2B Marketing practitioner
“I worked with Accolade as a supplier to Fujitsu for over eight years, and more recently at Intrafocus. I can thoroughly endorse Nikki Pattison. Nikki is tenacious, hard working and has great integrity. Accolade provides a consistently good service. Key to their success is their flexibility to deal with changing requirements. They have a strong IT background giving them the ability to quickly grasp and simplify difficult concepts in the application space. They always deliver quality leads and information.”
Clive Keyte - Managing Director at Intrafocus
“Ever since working with Accolade at Documentum and EMC, I have continued to use them for over a decade. Nikki Pattison and her team have an intimate knowledge of the Life Sciences sector, particularly the R&D Value chain. Their understanding of the business drivers, challenges of the regulatory environment and demands made on IT (particularly those responsible for regulatory) is what really makes them effective . A Five Star business development team for this area.”
Nick Ginn - Account Exec Life Sciences at CSC
“We hired Accolade to help us to engage with “C Suite” decision makers to break into new markets. Accolade worked with us to develop value propositions and execute campaigns in a variety of market sectors. The quality of contacts and value of pipeline has been impressive and Accolade engage extensively before passing qualified leads to us. We continue to work together and have expanded into additional target markets. A very effective, results oriented Market Development Agency.”
Tim Welch, General Manager – Esri UK